Video Strategy & Creative Direction

Led strategy and creative direction for video and motion content, translating brand and communication objectives into compelling visual stories. Developed concepts and scripts, established creative direction, and managed production partners, timelines, and deliverables from initial concept through final execution.

NIC Corporate Branding Video

Developed the concept and narrative for a corporate brand video designed to clearly communicate NIC’s mission, purpose, and audiences. Led scripting and creative direction, bringing together motion graphics and live event footage to tell a cohesive story of who NIC is, what it does, and who it serves.

NIC 2019 Fall Conference Intro Graphic

Developed the creative direction for a branded motion graphic that extended the 2019 Fall Conference identity into video, creating a consistent visual introduction across conference recaps, post-event content, and future event promotion.

NIC Talks Intro

Developed the creative direction for a branded motion graphic introducing NIC Talks, a TEDx-style presentation series designed to educate, challenge, and inspire new thinking around aging and longevity. The visual identity established a consistent, recognizable opening for the series while connecting it to the broader NIC brand.

Senior Care Collaboration Branded Motion Graphic

Developed the creative direction for a branded motion graphic introducing Senior Care Collaboration, an NIC resource center designed to connect seniors housing and healthcare professionals with curated content, news, and industry resources. The graphic established a recognizable visual identity for the platform while maintaining alignment with the broader NIC brand.