Event Brand & Marketing Strategy
Led brand and marketing strategy for large-scale industry conferences, developing each event’s visual identity and translating it across the full attendee experience. Partnered with event teams, vendors, sponsors, and other stakeholders to bring the strategy to life across marketing communications, environmental graphics, signage, digital touchpoints, and venue experiences. Oversaw execution from initial concept through on-site implementation to ensure a cohesive and consistent brand experience.
Fish for a Cure 2025 Shore Party
Brand Strategy · Marketing Strategy · Creative Direction · Environmental Design · On-Site Execution
Safe Harbor Annapolis | Annapolis, MD
Led the integrated marketing and creative strategy for Fish for a Cure’s annual Shore Party, carrying the campaign from audience-facing promotion through the on-site brand experience. Managed campaign messaging, social media, creative development, event collateral, signage, and environmental design to create a cohesive experience across digital and physical touchpoints.
NIC 2020 Spring Conference
Brand Strategy · Marketing Strategy · Creative Direction · Visual Identity · Environmental Design · Vendor Management · Budget Management · On-Site Execution
Marriott Marquis San Diego Marina | San Diego, CA
Led the conference brand and creative experience end-to-end, owning strategy, identity, budget, vendor partnerships, production, and on-site execution across every attendee touchpoint.
NIC 2019 Fall Conference
Brand Strategy · Marketing Strategy · Visual Identity · Environmental Design · On-Site Execution
Sheraton Grand | Chicago, IL
Translated the conference’s brand and marketing strategy into a cohesive campaign and on-site experience, leading creative development across promotional materials, event communications, environmental graphics, and signage. Partnered with internal teams and vendors to carry the visual identity consistently from pre-event marketing through on-site execution.
