Digital Campaign Strategy

Led creative strategy for integrated campaigns across CTV, OTT, and digital display, partnering directly with clients to understand their goals, challenges, and opportunities. Translated those insights, along with existing brand assets and campaign objectives, into strategic creative briefs that guided development from concept through launch.

Shell Pennzoil

Translated Shell Pennzoil’s co-op partnership with Advance Auto Parts into an interactive digital experience designed to extend campaign reach, increase product awareness, and drive consideration at retail.

Santa Margherita Wines

Shaped a strategy to expand Santa Margherita Wines’ brand awareness and connect with younger consumers, balancing its established brand identity with product, lifestyle, and values-driven storytelling designed to resonate with a modern audience.

Orgain

Led creative strategy for a multi-year partnership focused on building brand awareness and consideration in the competitive wellness space. Beginning with Orgain’s first campaign in 2022, translated audience insights and brand objectives into engaging, product-focused creative across multiple consumer touchpoints. The partnership delivered measurable growth, including a 35%+ lift in brand consideration, continued year-over-year awareness gains, and a long-term client relationship representing more than $1M in annual investment.

Sunbrella

Led creative strategy for the first-ever campaign to launch TV Magnify, VDX.tv’s flagship product combining CTV with specialized household retargeting. Partnered with Sunbrella to translate brand objectives into a creative experience that introduced the new offering while building household awareness and engagement. The campaign exceeded industry benchmarks across video completion rate, time spent engaging, and click-through rate.

Bravecto

California Wines

Michelob Ultra

Mike’s Hard Lemonade